FC Barcelona and is reportedly in talks with Liverpool . second in the English Premier League and 2019 Champions League finalists. “This agreement will help us achieve our mission of being the best sports company in the world. It also supports Adidas’ leadership in the soccer category.” Adidas CEO Kasper Rorsted said in a statement. Real Madrid President Florentino Pérez said: “It is a natural step to extend our successful agreement until 2028. Together we will continue to build this strategic alliance that will help us set a benchmark and remain leaders. Adidas is an ideal sponsor for us.
Fierce competition between Adidas. Nike and Puma for Europe’s top clubs has fueled record deals in recent years. but company sources dismissed the €120m Hungary Phone Number a year figure cited by some as being too high. media”. published Managing Madrid . adidas Photo: Bigstock The reality of Adidas in Europe is not that of other years. According to the earnings report for the first quarter of 2019. the brand had 3% lower sales in the region. but announced that it expects a recovery by the end of the year. It would be hand in hand with the sale of high-performance sports equipment.
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in love Adidas and Real Madrid became partners in 1998 and have been close ever since. Increasing its income is key for the club at a time when the Santiago Bernabéu is about to be rebuilt . Adidas’s last big deal of this kind was the one with Manchester United. which it has been paying $94 million a year since 2016. In addition to the agreement with Adidas. the Madrid club awarded FCC. the construction group controlled by Carlos Slim (Zara) and Esther Koplowitz. the remodeling and expansion of the Bernabéu. a project that will involve 470 million euros. Adidas will thus have Real. Bayern Munich.
Manchester United and Arsenal next season. while Nike will be able to boast Barcelona. Paris Saint-Germain. Chelsea. Tottenham and Atlético de Madrid. Meanwhile. Puma. another German manufacturer. will outfit Manchester City. Valencia. AC Milan and Borussia Dortmund. It is common knowledge that the relationship between sports and brands is extremely close. it is almost a marriage that has been successful for decades. it is not for nothing that sports sponsorship and marketing has become a millionaire industry. It is common knowledge that the relationship between sports and brands is extremely close.
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it is almost a marriage that has been successful for decades. it is not for nothing that sports sponsorship and marketing has become a millionaire industry. We can go from the NFL to the FIFA World Cup or the Premier League to Formula One and tennis. there is hardly a professional sports league that does not have a commercial alliance with several brands. In the end. it is known that there is no more attractive platform to reach audiences in real time. in terms of marketing. than sports. Here are some data that prove it: A recent report released by Two Circle indicates that sports sponsorship worldwide could represent revenues of more than 46 billion dollars.
a growth of 5 percent over the previous year. According to the agency specializing in sports marketing. This amount could change in the future. As the holders of the transmission rights of the main leagues or of the institutions themselves. Make that almost obligatory leap to the digital. World to take advantage of the areas of opportunity that this world offers. Although on Instagram and Twitter the most followed accounts tend to be personalities from music. Entertainment or politics. on Facebook those related to sports dominate. Cristiano Ronaldo (122.3 million followers). Real Madrid (109 million) and Barcelona (103 million). lead the top.