Within SEO, you still have to write about what you want to be found on. The reverse is also true. You can be found on everything you write about. If you allow yourself to be limited by the information from keyword tools. You may miss a lot of opportunities for findability.

Also read:  Google’s search results page is changing: how can you still make an impact with SEO?

You create content about anything you think your potential customer might find interesting. A point of attention here is the distribution of the information per page. What information do you bundle on one web page and which information do you spread over several pages? SEO is all about the relevance of every single page. By making a good page about a specific topic. be on countless searches. Often also on searches that you had not thought of in advance.

Long tail vs horizontal SEO

You have probably heard of the term long tail within SEO . These are specific searches with less search volume. You might think that a horizontal SEO strategy is the same as a long tail strategy. That is only partly true. Long tail is certainly Compliance Directors Email Lists a way to become discoverable, but horizontal SEO goes beyond just long tail. This way you will also look at the interests of your target group and the customer journey that is taken. You often come up with ideas other than long tail search terms.

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Within the vision of horizontal SEO

Example

Short tail : food bowl cat
Long tail : food bowl cat with chip

Horizontal SEO :

  • How do I feed multiple cats separately?
  • How can I keep track of how much each cat eats?
  • Feed cat with diet food separately
  • Cat eats chunks of other cat
  • Cats fight over food

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